Bold claims are the kind of thing that arches a plucked yet sceptical eyebrow at L’Onglex towers. When news reached us that Rimmel were offering a perfectly sculpted pout that is 80% shinier as well as lips that are 40% more curvaceous than your previous pucker we did wonder how this might be possible and whether what has been promised by their new Vinyl Gloss would in fact be delivered.

Personally, we at L’Onglex can’t really tell if our lips are 40% more curvaceous or for that matter 80% shinier but having now had the opportunity to spend our day in the office looking uber-glamourous and trying out the new colours we are confident we can safely say the following ….

i) It stays on …. which is good as it means we don’t have to keep running to the loo to reapply

ii) It’s not too sticky which is good as we’ve run out of napkins

iii) It’s only €6.95 … which is good as we’ve lately had to resort to getting our beauty kicks from left over olive oil

How Rimmel knew how shiny and curvy my lips were in the first place does worry me a little. Having had my lips pictured on these very pages I did raise the question if they had looked at this blog and used some sort of ’shiny lip analysis’ technology before they printed the packaging and sent it out but I was politely informed by the girls around here to ’stop being so blonde’ …. I don’t see why they had to resort to that.